News

All 2018 World Cup Matches To Be Shot In 4K HDR

All 2018 World Cup Matches To Be Shot In 4K HDR

Business

IFA has announced that all matches of the 2018 World Cup in Russia will be shot in Ultra HD and HDR. Some footage will also be created especially for virtual reality headsets and 360-degreevideo on demand.

Who will broadcast the matches in 4K HDR is yet to be determined. Some countries do have the broadcast infrastructure to show the World Cup in that format, but the UK, for example, is yet to adopt 4K terrestrially, let alone HLG (Hybrid Log-Gamma) – the HDR format of choice for broadcast television.

The BBC currently hosts test footage of Planet Earth II in Ultra HD HLG format on its iPlayer service, viewable via supporting TVs, but is yet to reveal plans for an actual, full broadcast. Maybe the World Cup will be its launch?

ITV, on the other hand, which traditionally shares World Cup broadcast rights with the Beeb, hasn’t exhibited or publicly shown interest in 4K broadcasting at all.

And Sky, which has a fully working 4K service in Sky Q and plans to add HLG at a later date, doesn’t traditionally show World Cup matches.

FIFA has said that the system used to shoot the World Cup in Ultra HD HDR is capable of offering broadcasters a variety of formats, including 1080i and 1080p, so regardless of the broadcast standard in your country, it should still look good.

There will be 37 cameras at each match, it claimed, eight of which featuring dual UHD/HDR and 1080p/SDR output. Another eight will have dual 1080p/HDR and 1080p/SDR output.

Hopefully, with more than six months to go, broadcasters in the UK and US will be keen to utilise the former.

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Sound & Secure Sponsor First Dojo Martial Arts Academy

Sound & Secure Sponsor First Dojo Martial Arts Academy

News

Sound & Secure are pleased to sponsor First Dojo Martial Arts and Fitness Academy

 

From their base in Blackpool, Lancashire, First Dojo run a wide range of Martial Arts classes, including Goju Ryu Karate, Brazilian Jiu Jitsu and Shin Atemi MMA.  First Dojo also runs successful kids class, Lil’ Dragons and full fitness and PT classes.

 

For more information visit www.firstdojo.com or contact Jamie Edmonds on 07736 009772 email info@firstdojo.com

 

 

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Are You Beer Garden Ready?

Are You Beer Garden Ready?

AV Installer

There are few finer pleasures in life than sitting in a pub beer garden. Imagine this; the sun beating down on your back, that ice cold drink (or two) in your hand and having a laugh with your friends and family.

People love beer gardens with 61% of us agreeing that spending time in these cheerful gardens puts us in a better mood*, with this in mind it’s no wonder 53% agree this is the perfect way to spend an afternoon with our friends and family.

Although as a nation we admit to loving a good beer garden, it still remains that a staggering 61% feel that landlords fail to make the most of this outdoor space, with 31% of us thinking that if these spaces were more welcoming we would flock in our thousands to that ice cold beer! So based on these startling facts we have decided to have a look at what makes a beer garden the perfect spot to relax each summer.

So what do we know? It’s all about creating atmosphere!

Entertainment:

Beer Garden Ready

What’s the point in a quiet beer garden? These spaces are meant to be social hubs where we can laugh, sing, dance and enjoy our summertime! By using the correct audio systems, you can switch between a relaxed atmosphere to a party style for when you hold summer events.

Outside TV screens allow your customers the perfect setting to enjoy a football match, tennis match or other sporting events while sipping their drink and catching a few rays, hooked up to the speaker system you could offer the perfect entertainment packages to match the perfect venue.

Tip: By installing quality external speakers and televisions, you can offer sporting events, chilled out music and easily change it up for hosting a range of outdoor events from BBQ’s to birthdays

Seating:

Don’t pack them in!  Back in the day, Germans used to line up rectangle picnic tables in long rows to fit as many people in as possible. Nowadays people prefer the option of more privacy to socialise with their own friends and family or work groups. The more space the better, if a customer feels relaxed they are more likely to stay longer and spend more money.

Tip: Try setting up a range of seating areas; from outdoor dining spaces to longer benches for a more sociable and communal feel.

Shade and Shelter:

Let’s face it, us Brits like to moan when it’s cold and we like to moan when it’s warm. We all know about our great British summer (of about one day, if we’re lucky!)

Tip: Provide some parasols over the picnic tables and maybe use plants to give a sense of freshness while allowing these to create a natural shade for your customers.

Beer Garden Ready

Space:

We need some walls in our life! Most people are comfortable when they feel a sense of belonging, we want to feel welcomed but also like some guidance in our lives.

Tip: To make your beer garden more inviting and comfortable for your customers, try using some fencing or low planters to create some walls and a sense of enclosure to your beer garden.

Last but not least, the final ingredient for the perfect beer garden…

BEER! 

The beer garden has become something of a British institution and those who get it right are the ones who have thought carefully about the type of environment they want to create for their customers.

Find out more about how our external installations can bring your beer garden to life by booking one of our free no obligation survey and quotes.

Get in touch today info@www.soundnsecure.com

*figures from: http://www.camra.org.uk/

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Connect With Us

Connect With Us

Advices

We have gone social!

We are updating our social presence so keep in touch with us. Connect with Sound & Secure on Twitter, Facebook and LinkedIn to find out more information about our company and our latest developments. If you have any questions, send us a tweet or a message and we will be in touch soon.

Keep an eye on our website! We are in the process of updating it to bring you fresh content and previews of our latest developments and a fresh new look.

If we have done any work for you, please get in touch as we would love to hear from you.

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